BRAND ME
2022-2-PT02-KA220-YOU-000101893
Project duration: 24 months
Timeline: 01.01.2023 – 01.01.2025
Field addressed:
Developing skills and competences related to personal branding
Brand Me
is an ERASMUS+ project that proposes the development of educational resources and tools aimed at stimulating young people’s labour market integration and professional development with a view to acquiring new skills and integration into the labour market.
Need behind the project
BRAND ME aims to optimise the choice of a suitable career path and to compensate for the lack of career guidance among young people, which often leads to dropping out of school or dissatisfaction with their current job. The project identified a gap in formal education institutions, as none of them offer courses or personal branding materials to support young people to successfully integrate the labour market.
To address this issue, we have developed a comprehensive strategy, which will include a needs analysis report, but also specific tools to support career guidance for young people.
The aim of the project is to help young people identify their skills, knowledge and experiences to learn how to promote themselves effectively on social media and social media channels for a future career.
Through these initiatives we aim to enable young people to find relevant opportunities in the labour market that will help them achieve the professional and personal balance they desire.
Objectives
Reducing employment gaps by training young people from the NEET group.
Identifying and defining the 12 essential skills for a digital presence
Create the most relevant educational resources that address the 12 skills and competencies in personal branding strategies and practices.
Results
Specific Brand Me outcomes to be developed include the following:
Specific Brand Me outcomes to be developed include the following:
1. BAM project report: research and subsequent report defining the 12
relevant competences to be developed in order to fit successfully
career pathway and to promote skills, knowledge and competences
personal.
2. BAM Online Course for Branding Skills: online course covering the basics of
knowledge, skills and abilities in the context of personal branding.
3. Youth worker’s handbook: a collection of non-formal education activities
(NFE), tips and advice on branding and career development.
BAM Report
Through our work, we aim to achieve the following project results:
● enhancing social cohesion and supporting dialogue between the different cultural backgrounds of the European continent and beyond
● cultivating the common EU values of inclusion, solidarity, active citizenship, ● supporting the local community to achieve greater happiness
● cultivating new competences and skills among young people, adults, teachers, educators and professionals
● promoting methodologies and practices of social innovation, social entrepreneurship, sustainability, circular economy for
● giving tools to learners regardless of age, background, race, nationality or religion
● promoting NFE methodology as an inclusive approach to learning
● providing participants and target groups with methods, tools for psychological-emotional balance and increased well-being
Brand Me Flyer
PROJECT COORDINATED BY:
PARTNERS:
FINANCING:
Funded by the European Union. The views and opinions expressed are, however, solely those of the author(s) and do not necessarily reflect the views and opinions of the European Union or the European Agency for Education and Culture (EACEA). Neither the European Union nor the EACEA can be held responsible for this.[Project No. 2021-1-RO01-KA220-YOU-000028913]