Development of Digital Communication Strategies

EUROPE DIRECT Bacău in partnership with Innovation Education Lab organise and host online the Digital Communication Strategy Development Course, summing up 10hours of activities live, in the form of a webinar, on the Zoom app.

We worked with 60 teachers from around Romania and a few people from R. Moldova. However, we received 180 applications to join the course, most of them from Romania, from teachers who really want to boost their skills.

OBJECTIVES

Objective 1: Understanding the concept of marketing and digital marketing. Creating an analysis of the target group and transposing it into a marketing plan.

Objective 2: Understanding the concept of PR compared to marketing and creating a PR campaign.

DAY (November 13, 2021), 10-13

Objective 3: Understanding the concept of “gamification” in education and creating a simple game, applicable in the classroom, classroom or informal context.

Agenda: https://tinyurl.com/2x6p9cd7

Certification:  all participants received participation certificates